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6 ways creators can elevate their personal brand with brand collaborations
Long-time YouTuber Zoe Sugg has mastered the art of promoting products while remaining true to herself. For over a decade, Sugg has selected partnerships that reflect her values and life stage,...
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Integrate affiliate and influencer strategies to maximize your omnichannel...
Modern brands are realizing the advantage of merging the unique strengths of affiliates and influencers to create engaged customer journeys—from awareness to retention. Affiliates (conversion...
View Article4 tips for navigating successful influencer partnerships
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Do influencers need to pay taxes on gifts? A pro tax consultant weighs in.
TikToker Taylor Chay’s successful brand collab quickly turned into a nightmare when she received an unwelcome surprise in the mail at tax time. Though she had exchanged her services for a flat fee and...
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6 common mistakes to avoid during influencer collabs and what to do instead
Some brands just know how to craft strong influencer partnerships. A key ingredient in this recipe is recruiting creators that align with your brand’s values, and then nurture them down the line....
View ArticleHow brands can avoid getting ghosted by creators
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A content creator’s guide to making money [2024]
Are you leaving money on the table? It’s a question that haunts many content creators. Unseen riches could be slipping through your fingers. The key? Mastering the art of monetizing your work. It’s...
View ArticleHow to leverage the convergence of affiliate and influencer marketing
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How travel brands in Southeast Asia can expand reach and revenue with...
With platforms like TikTok, Instagram, and YouTube dominating consumer attention, influencer marketing has emerged as a powerful tool to foster authenticity and relatability. In a recent webinar,...
View ArticleInfluencers on the rise make way for a new breed of agencies
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Your simple 5-step guide to creating an influencer media kit [+ free template]
You’ve just nailed a campaign with a top-tier brand, your posts are buzzing with engagement, and you’re eager to secure more collaborations. Yet, every new brand asks the same: “Can we see your...
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