Your simple 5-step guide to creating an influencer media kit [+ free template]

You’ve just nailed a campaign with a top-tier brand, your posts are buzzing with engagement, and you’re eager to secure more collaborations. Yet, every new brand asks the same: “Can we see your audience stats? Any examples of past successes?”

This is where an influencer media kit swoops in to save the day. Think of it as your digital brag book––a one-stop shop that shows off all the juicy details brands need to know. It’s like your résumé (but way more fun). 

Find out how to create a media kit that helps you stand out, save time, and prove you’re the real deal.

What is an influencer media kit? 

An influencer media kit is similar to a digital resume or portfolio. It’s a quick snapshot that showcases your personal brand, audience, and why you’re great to work with. Brands use it to gauge your style, reach, and engagement. 

In short, it’s your chance to make a memorable first impression and stand out to potential brand partners.

Media kit vs. rate card

While a rate card gets straight to the numbers, a media kit does the heavy lifting in telling your story and showing brands why you’re the perfect fit—even before money talk starts.

Your media kit is your first impression—a snapshot of who you are, what you create, and why brands should care. It provides a summary of your portfolio, packed with past collabs, audience insights, and the unique value you bring to the table. Think of it as the hook that grabs a brand’s attention.

On the other hand, a rate card is all about the details. It takes over where your media kit leaves off, laying out your services, base rates, and key metrics to back up your value. While the media kit sparks interest, the rate card helps you close the deal and shows you’re worth the investment.

How a well-crafted media kit helps you secure brand deals

A media kit isn’t just a nice-to-have if you’re serious about growing as a creator. It opens doors, helps you stand out, and makes pitching to brands way easier.

Here’s why you should always have one ready to go:

• Make a killer first impression. Show brands you’re a pro who means business.
• Cut the back-and-forth. Give brands all the info upfront to see if you’re a perfect match.
• Tell your story. Show off your vibe, niche, and how you align with brand goals.
• Build trust fast. Highlight your metrics and past wins to get brands on board.
• Attract dream partnerships. Bring in brands that click with your values and audience.

Source: What brands want: building successful creator partnerships 

How to create an influencer media kit in 5 simple steps

Creating an influencer media kit doesn’t have to be a hassle. Follow these five easy steps, and you’ll have a polished, professional kit that highlights your strengths and pulls in the right partnerships.

1. Find a design tool or template to use

First, consider what format you want your media kit in. 

If you choose a PDF format, start with a user-friendly design tool like Canva or Adobe Spark. These tools have ready-made templates that save you time and make your kit look slick. For something designed specifically for influencers, check out our template—it’s a quick and easy way to get started.

You’ve got options—it doesn’t have to be a PDF. You can make it digital, like a dedicated page on your website, using tools like Squarespace or Wix. 

Whatever format you choose, make sure it’s easy to edit. You’ll want to tweak and refresh your kit regularly, especially in the early days when you’re still finding your niche and need to tailor it for different pitches.

2. Determine your visual branding

Before you dive into creating your media kit, get clear on your visual branding. A solid media kit that shows off your personal brand makes you look like the pro you are and helps you attract brands that genuinely vibe with your content.

Haven’t quite nailed your look yet? No worries! Start by looking at your website or your content. 

Look for design elements you use regularly, such as: 

• Color schemes
• Fonts
• Imagery (photography or videography themes)
• Graphics (patterns, textures, icons, etc.)
• An overall vibe or aesthetic

The goal is to create a cohesive feel across everything—from your media kit to your Instagram feed—so brands instantly get what you’re all about.

If you’re using a template, personalization is key. Your kit shouldn’t look like every other influencer’s. Swap in your unique visual identifiers—such as colors, fonts, and imagery—to make it stand out. Personal touches differentiate your kit and show brands that you’re thoughtful about your presentation.

And remember, visuals matter. Use clear, high-quality photography and keep your design clean and easy to navigate. 

Source: What brands want: building successful creator partnerships 

Every word and image should count—no fluff! Your media kit should be a quick read. Brands don’t have time to dig through pages for the info they need. Ideally, aim for 2-3 pages max to keep things concise.

If you decide to go longer, make it worth the brand’s while by providing detailed case studies of your past work with brands. 

3. Plug in your information 

It’s time to fill out your media kit with all the key details. Each section shows brands why you’re worth their time, so make sure every component is clear and compelling. 

Here are some tips for each part (with examples):

Bio

Keep it short and sweet—think of it as your elevator pitch. Include who you are, your niche, what you do, and why you’re unique. A touch of personality goes a long way.

Audience insights and social media metrics

Highlight key stats that show why your audience is a great match for the brands you’re pitching, such as age, gender, location, and interests. Use easy-to-read visuals like percentages, pie charts, or graphs to present this information.

If you have different audience segments, break them down. Brands love seeing detailed insights at-a-glance. 

When it comes to highlighting other social media stats, be sure to focus on the metrics that matter most to the brand. For example, if a brand values engagement, showcase your likes, comments, shares, and engagement rates.

Also highlight numbers that show your strengths. If you’ve experienced rapid growth, include growth stats to show you’re on the rise. If you have any viral posts or campaign wins, add them in to prove you can deliver results.

Content examples

Curate three to five pieces that best represent your work and align with the brand’s values or style. Use high-quality images and keep text minimal—let your content speak for itself!

Include a variety of content types—such as Stories, Reels, or blog posts—to demonstrate your versatility.

If you’re pitching a brand for a specific campaign, then tailor your examples to the job. For example, if the brand wants a creator for sponsored videos or user-generated content (UGC), then curate your best work in that category.

If you have significant results to show off, enhance your kit by adding a couple of case studies that match the brands you’re targeting. This will distinguish you from other creators by demonstrating the specific results your content can achieve.

Contact information

Make sure it’s easy for brands to find your email, phone number, and social handles. Consider adding a clickable button or link for direct contact.

4. Go over it with a fine-tooth comb

Your media kit may look ready for its big debut, but don’t skip a final check! Go through your media kit carefully for any typos, grammar slip-ups, or design hiccups. Make sure all the info is spot-on and up-to-date. 

And don’t be afraid to tap into your network—ask a friend or fellow creator to take a look and give feedback. It’s a great way to get a fresh perspective and keep things polished. Plus, it’s a chance to connect and support each other in the creator community.

5. Start sending out your media kit to brands

Now that your media kit is good to go, it’s time to put it to work. When pitching brands, put your media kit front-and-center by linking or attaching it to your initial outreach email. Make it personal—show them how you align with their values and goals.

And don’t just stop there. Your media kit should work for you even when you aren’t actively reaching out to brands. Drop your media kit into your marketplace listings on platforms like the impact.com Marketplace. It’s an easy way to get noticed and land those dream collabs.

Standout media kit example: Hip and Humble Style

Check out the media kit from Hip and Humble Style—it’s a perfect example of what works.

Deborah nails it by covering all the essentials, from audience demographics to collab options, in a way that’s super clear and easy on the eyes.

Plus, the whole kit is totally on-brand, with consistent colors, fonts, and imagery that vibe perfectly with her style.

Deborah shares her audience insights by highlighting her follower count across Instagram, Facebook, and Pinterest. 

She also shows off the brands she’s recently teamed up with, which builds trust and adds serious social proof.

This example highlights how to present your content in a way that makes it easy for brands to see your potential and imagine you in their next campaign. 

Collaborate with your dream brands using our media kit template

Ready to win those dream brand partnerships? Our media kit template makes it easy. With a solid template, you won’t have to guess what to include—you’ll be able to showcase your best self to potential partners easily.

Discover more ways to boost your appeal and secure more brand deals:

• Creator Business Bootcamp: Pitch Simulator [webinar]
• 5 research-backed ways creators can stand out when pitching brands [blog]
• Creators, here’s why you didn’t get accepted to that brand campaign [blog]

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